Online Reputation Management

HOME Media

Online Reputation Management (ORM) is about monitoring and improving how your business is viewed online. It means looking and analyzing what a potential customer, reporter, or partner will discover about your brand, your people, or your product/service when they perform a Google search. Before they ever land on your website or pick up the phone to call you — what will they find when they look for you? And will they like it? Said simpler: Is your online presence working for or against you? It's very easy for someone to judge you and your company by what they find on Google. In fact, about 90% of consumers read online reviews before visiting a business. By simply searching for you on the internet, they can come up with different feelings about your company and what you offer, good or bad. A negative online presence, or having no presence at all, can severely impact the success of your company (or you as an individual). Whether you're closing a business deal, developing a business partnership, or talking to reporters, your online reputation counts.